1 Be personal
Using someone’s name in an email can have a really positive impact. It helps build a relationship and implies that you ‘know’ them (to a degree). You can use a name in the subject line as well as the actual email which can help boost open rates.
2 Automation is your saviour
While we all so busy working to build our businesses anything we can do to save some time is a god send. That’s where automation comes in. Setting up emails for automated delivery based on all sorts of triggers like, sign up, purchase, abandoned baskets and more, will not only maintain contact but also serve to get sales. This is the perfect answer to ‘make money while you sleep’!
3 Segmentation can be incredible rewarding
The statistics shows that targeted emails can increase your engagement and conversion by huge margins. Make sure that emails you send are tailored to the right audience. Group contacts together where they have similar things in common like, purchasers, non-purchasers, men, women etc. If you use a ‘spray and pray’ approach and send the same thing to everyone, it won’t be relevant to all and you may find that your unsubscribe numbers increase as a result.
4 Be GDPR compliant
The best approach is to ONLY have contacts on your list that have signed up themselves. However, there may be occasion when you have to manually add or import email addresses. But you must remember that in order to prove consent, which is what GDPR requires, you need to keep whatever consent that contact gave you. If it was a paper based sign up, you need to keep a copy. Even if it was a phone conversation, you need to keep a recording of that phone call. Yep – really! To avoid any issue, I urge you all to ONLY use proper sign up where the subscriber signs up themselves.
5 Remember, your subject line can make or break an email campaign!
Even before someone sees your carefully crafted email, they’ve got to open it first and if your subject line isn’t enticing enough, that might not happen. Keep your subject line short, succinct and relevant. Don’t make it too long either or it might get cut off and not make sense. The first 4 words are the most important so make ‘em good’. For more on subject lines check out my blog post here > https://www.thewebsiteschool.co.uk/10-top-tips-for-email-subject-lines/.
6 Optimise for mobile
It’s great to include images in emails but don’t forget that there are still some phones that don’t download images straight away. Make sure that the text makes sense without the image too. And if you do use images, make sure that you can see them clearly on a mobile. Over 50% of your email list is likely to read your emails on a mobile so you’ll need to make sure it’s a good experience.
7 Test, test, test!
Before you hit the send button, always ensure that you have fully tested how it looks on both desktop and mobile and that all the links work. There’s nothing worse than sending out an email to hundreds, or thousands of recipients than realising afterwards that the main link wasn’t working. And then you have to do it all again and send out another email with the right link. Avoid that by spending a few valuable minutes checking it all first. You’ll be glad that you did.
Loren Nally is an online marketer with over 20 years experience. She’s passionate about sharing her knowledge and expertise with small business owners and entrepreneurs so they can grow and be amazing. You can find her at TheWebsiteSchool (https://www.thewebsiteschool.co.uk) and on Facebook - https://www.facebook.com/groups/thewebsiteschool/
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