How to maximise last minute Christmas sales | All By Mama
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How to maximise last minute Christmas sales

Thanks to Paula at Marketing Vision for joining us last night for a live chat in our exclusive All By Mama Network Facebook group. Here are some of the top tip she shared for maximising any last minute Christmas sales. Over to Paula...   I was delighted to join All By Mama last night for their first live chat clinic – How to maximise last minute Christmas sales. Following a lively session with lots of great questions and sharing of ideas, I've highlighting 5 top tips to help you maximise your last minute Christmas sales: Focus on your best sellers: At this time of year, most customers will be purchasing gifts so it’s the perfect time to make the most of your best sellers. Focusing your promotional activities around these products will help you pick up last-minute sales. Be helpful: Make shopping with you an enjoyable and stress-free experience for your customers by supporting them with their gift choices. A great way to do this is to categorise and promote products in helpful ways – for example, ‘Gifts for Her’, ‘Gifts for Mum’, ‘Gifts under £20’ and so on. Offer free delivery: Offer customers free delivery (or a single free shipping day) and promote via your shop/website, social media and email marketing. You could even offer a fast delivery option (over and above your standard delivery) – this is a great way to help last minute shoppers! Offer gift wrapping: Take the stress out of shopping for your customers by offering a gift wrapping service. Gift wrapping is a really simple add-on service that will help your stand out from the crowd (and genuinely help your customers!)! Go festive: Give your online shop (website/Facebook/other) a fabulous seasonal feel. A splash of Christmas does wonders for getting customers into the shopping mood! Banners, landing pages, seasonal products – wherever you can. And don’t forget to promote your last orders date. Remember to keep up your good work after Christmas – there is still Boxing Day and the January sales to follow! Do you have a top tip to share? Get in touch, we’d love to hear from you! Image by Tilly Fudge Designs, card available on All By Mama

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