Stories is a feature within social media channel Instagram. Stories allow you to post photos, videos and record Live stories which disappear after 24 hours. Stories can be enhanced with filters, stickers, Gifs and much more and is a fun and easy way to directly engage your audience.
Instagram Stories can be used to:
Stories are not just a sales channel. They should be used to humanize the brand. Make your followers realise there is a real person behind the squares. You could talk about your story or take your followers on a journey during your day to day life. Use stories to build brand loyalty and highlight your personality. One of my favourite brands who create the most compelling stories is Space Masks. Go and check out Harriet’s Stories, they are genius.
Don’t forget to use stories to repost customers posts or anything that relates to your brand. It can be a quote, advice, a news article, a influencers post, interviews, podcasts? It could be anything just as long as its relevant to your brand or product. Remember if you share a post, remember to tag the person who originally created the post and always ask permission if they feature someone else’s children.
Post three stories per day for the next week. Make your posts more about the person behind the brand. Post photos, videos and don’t forget to use the points above. If you are feeling brave, speak into the camera and remember the story will disappear within 24 hours. Tag us and we will repost.
by Donna Jackson
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