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Retail Calendar Template

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Our retail calendar template is a beginners tool to help you plan a year at retail for your small business. 

You will receive the calendar and PDF in your inbox as soon as you place your order.


You will receive:

  • An ALL by MAMA branded non-year specific calendar template that you can use again and again
  • A PDF of tips and advice, listing key events in the retail year and how to make a start planning a year of activity for your business

The calendar is a blank calendar so you can begin using it during any month of the year.

You will also receive a PDF with a list of the most important seasonal occasions in the retail year, public holidays and key events to consider planning activity around for your business.

The one pager will also help you understand:

  • When you might want to start promoting key occasions
  • How to fill in any 'gaps' throughout the year



Do you find it hard to find the time to sit down and plan ahead for your buisness. Our calendar template and guidelines will help you to start to do that, quickly and easily.


Our retail calendar template was designed by Gemma Whates, Founder of ALL by MAMA.


About Gemma: Prior to launching ALL by MAMA Gemma worked for 10 years within shopper and retail marketing agencies for brands such a Disney, Musgraves and Premier Foods. The majority of this time was spent at Disney, working with their retail team to launch major film and franchise releases at retail. She worked closely with the major grocers and key online accounts, developing a deep understanding of how to plan a year at retail around product launches and seasonal occasions and how to market to mums. After having her first son, Gemma launched ALL by MAMA in 2015. Since launch, she's raised £250,000 of investment and has grown a community of mothers running a business alongside raising a family. Working closely with some of these businesses over the last five years, Gemma has developed an understand of how to apply her retail knowledge to small business.


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