Lubelu London specialises in paper goods such as greeting cards, prints, personalised prints, stationery and much more. With a home design studio in north London, Sam designs, creates & delivers beautiful collections of original paper goods. All products are proudly designed, printed and packed in England. All designs are Sam’s own, and cover a vast range of occasions.
HELLO… Nice to meet you.
I’m Sam, a designer, illustrator and lettering artist. I am also a Londoner through and through, have a weakness for amazing stationery and turned my design passion project into my business when I became a mum. My daughter is my inspiration to get a great work/life balance and follow my heart with this business.
I’ve used all the knowledge I’ve picked up from my design experience - from studying Graphic Design at Central St. Martins to my successful career across corporate, retail, stationery and beauty industries - to now specialise in what I love: designing and illustrating paper goods like cards, gifts and personalised prints that are unique and people will want to keep forever.
From my design studio in North London I handcraft everything you see here. My inspiration comes from all around me; ideas are always popping into my head, from a nice walk, great exhibition or day out with my daughter.
This is a hard question as I don't currently have the answer because I'm trying to find this out myself. I'm a new mummy to my 2 year old daughter and work part time as a studio manager as well as building up Sammykins. I'd say I've begun managing my time by setting time aside for all aspects of my life so each part gets my 100% attention. My most important thing is that my daughter gets all the attention she needs and when she sleeps I work! Oh and lists...love a list so important.