Inspired by the innovative, entrepreneurial women she encountered whilst volunteering in South Africa, Gemma founded ALL by MAMA in 2014. The idea for the website came to her while she was sitting at her kitchen table with her two-year-old son sat on her lap. She decided that women with families should have a space to work that was adapted to their lives and children rather than the other way around.
Before launching ALL by MAMA, Gemma was an Account Director within a retail and shopper marketing agency, working with Disney, Mars and Premier Foods on product and franchise strategy at retail. She understands marketing to mums well and has a passion for retail and supporting mothers in business.
Her two boys, Leonardo and Cassius, may have grown up a little since then, but Gemma still runs the company around her family – just like all the parents on ALL by MAMA. And they still love museum day trips, making homemade pizzas and Sunday morning cuddles, all of which fit perfectly into a life where work and children happily coexist.
© 2014-2021 All By Mama Ltd. | Company No: 08830627
Registered address – All by Mama Ltd, c/o Maple Works, 73 Maple Rd, Surbiton KT6 4AG