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Working with Influencers: How to make adverts feel like a genuine recommendation

The reason why brands work with Influencers is primarily is to gain access to an already engaged target audience, an audience who will usually be interested in what the Influencer has to say like a friend’s recommendation. So generating organic, real interest from the audience in your product is the goal, which may generate a sale either now or in the future now that brand awareness has been created. So here are my 5 top tips for creating Influencer adverts that influence without being too salesy, because nobody likes that

Our Top Picks For Autumn

Autumn is here in all her glory - here are our top product picks for this time of year!

6 Money-Saving Marketing Tips for Your Small Business

Marketing doesn’t have to be costly, and while it’s critical to put aside some budget for your marketing activities, there are tools and initiatives out there that are either completely free or won’t cost your business the earth.

What accounting tasks should you be undertaking to keep your business healthy?

Top tips for managing your accounting tasks on a daily, weekly, monthly, quarterly and annual basis.

Personal Branding Is a Real Thing

Ok, so Personal Branding is a real thing, and especially for small businesses, you, quite simply are your biggest asset. And whilst phones can undoubtedly help you get some great social media material, nothing beats having professional images which have been carefully planned to paint the best picture of you and your business. Below, I’ve given my 5 reasons why I believe you’d want professional photos for your business.

Instagram Stories

Stories is a feature within social media channel Instagram. Stories allow you to post photos, videos and record Live stories which disappear after 24 hours. Stories can be enhanced with filters, stickers, Gifs and much more and is a fun and easy way to directly engage your audience.

Top tips for supporting a charity as part of your business from Rockinghorse Children's Charity

Thinking of supporting a charity as a business? Rockinghorse Children's Charity give their top tips!

Instagram – the gift that keeps on gifting

"When it comes to the whole ‘gifting’ thing, I’d like to try and put it into some context (blatantly setting myself up for some eye rolls and heavy tutting here, but bear with). When you’re strolling the local high street and a young Saturday-girl/boy offers you a shot of coffee, a slither of pizza or lump of chocolate brownie, do you turn it down?"

Getting Christmas Ready

Christmas is the biggest occasion at retail. It brings with it challenges and opportunities, stresses and successes. Throw in being a mother and you’re likely to be in for a busy few weeks at the end of each year.

Running A Business Whilst Raising A Family

Some mothers feel like starting a business is the only option available to them with the cost of childcare, short school hours and lack of flexible working opportunities. But many choose to start a business because get it right and it can offer a great work life alignment. So, lets assume we are running businesses alongside raising a family because we know, or we think we know, that it is a good idea and it is what is best for us right now. How can we make it work?

Vision: What is it and why do you need one for your business?

A vision will help you through the tough days, keep you motivated, guide you to make healthy decisions for you and your business and move you closer towards creating the life and business that you desire.

Gifts for new babies (and their parents!)

September is the most popular time of the year for babies being born! Get ready to celebrate the new little people in your lives (and their parents!) with our suggestions for fab new baby gifts.

Meet the Expert: Jamie Day, Blogger and Influencer

Meet Jamie Day, AKA @adayinthelifeofdad

Meet the Experts: Claire Richardson, Photographer

meet claire, brand and product photographer

Meet The Experts: Gabriela Gandolfini, Influencer & Digital Creator for Gabigandolfini

The ALL by MAMA Network has a whole host of experts handpicked to help you with your business. Today we would like to introduce you to our Influencer & Digital Creator Gabi

Meet The Experts: Shazia Mustafa, Co Founder of Third Door

The ALL by MAMA Network has a whole host of experts handpicked to help you with your business. Today we would like to introduce you to Shazia Mustafa, the Co Founder of Third Door

Meet The Experts: Clare Mullarkey, Trade Mark Attorney

The ALL by MAMA Network has a whole host of experts handpicked to help you with your business. Today we would like to introduce you to our Trade Mark Attorney Clare Mullarkey

Meet The Experts: Holly Pither, Founder of Tribe PR + Mum Blogger at Pitter Patter Pither

The ALL by MAMA Network has a whole host of experts handpicked to help you with your business. Today we would like to introduce you to our PR Guru Holly Pither

Is September the new January?

5 Tips to Keep You Energised and Focused through the Autumn

Meet the Experts: Vix Anderton, Founder of The Practical Balance

The ALL by MAMA Network has a whole host of experts handpicked to help you with your business. Today we would like to introduce you to Vix Anderton, the Founder of The Practical Balance

Coping with Pregnancy the Second Time Around

I wanted to share my experience of pregnancy second time round with you all as I’m sure many second time mummy’s can/will relate to this. Where did the time go?! Everything felt familiar, but was completely different!

Gifts for Grandparents

If you've been lucky enough to have Grandparent help with childcare this summer, why not say thank you with one of our lovely gifts, perfect for Nans, Grandads, Grandmas and Grandpas everywhere!

First Day of School – tips and strategies

As a teacher, I have experienced all types of children starting their first day of school, some eager to leave their parents at the door whilst others cling on to their parent’s hands, not wanting to let go. I’ve compiled my favourite tips and strategies to help you and your child have a smooth transition into school.

Get organised for Back to School

Some great ideas to get the new school year, and your little ones, off to a flying start!

Activities to Save Summer!

If cabin fever is setting in, you need five minutes peace to empty your inbox, or you're just looking for some activities to take on holiday with you, then have a look at our ideas to keep the kids busy this summer.

Our Summer Edit

Whatever you're up to this summer - festival frolics, beach-bound, or hanging at home - our summer edit will make sure you and the kids do it in style!

I didn't think I was a feminist, until I had my daughter

I didn't think I was a feminist until my daughter Thea was born. Before becoming a mum I thought everything was now pretty much equal; but the day Thea joined us, it was as if my eyes opened up properly for the first time, and I suddenly saw the world very differently.

Eight ways to improve your child’s general knowledge

Ex-teacher Jo, of Little Writing Company, gives us some amazing tips on how to improve your child's general knowledge. Ace ideas!

Father's Day Gift Guide, by Gabi Gandolfini

Gabi's top picks for Father's Day gifts!

Sally's, AKA Milk at the Museum, Father's Day gift guide

Take a look at Sally's Top Gifts for Father's Day!

The Winning as a Mummy Campaign

The wonderful Emma of Isabella and Us is launching #winningasamummy in May! Read about how you can get involved.

How I started my business from home

Read the story of ALL by MAMA seller, Sarah Bragg, who started her business from her kitchen table.

Tips for finding flexible work that fits around family life

Decided to start 2019 looking for a way to work flexibly around family life? Read our top tips for some inspiration.

Museums Every Parent Should Know About

I think it’s pretty fair to say that when most people think of a child-friendly museum their immediate thoughts fall to the big guns, the Science Museum and the Natural History Museum. This blog aims to provide you with a few other ideas and below are five family-friendly museums in London that every parent really should know about.

6 Top Tips to Make Your Business Greener

6 Top Tips to Make Your Business Greener

Five Social Media Tips for Small Business

Our top five tips for social media, for small business owners!

5 Ways To Beat The January Blues

Our top tips to beat the January blues! Some quick and easy ideas to help get you through January.

No Black Friday Here

Our gifts are made by mums and dads who are working hard to make a living around looking after their families . Read our blog to find out more about why we won’t be taking part in Black Friday this year.

Monochrome Nursery

Looking for nursery Inspiration? These charming monochrome pieces will help you create a stylish yet cosy space that your little one will love. The monochrome colour palette is timeless, versatile and is proven to provide young babies with visual stimulation. Combine bold patterns, with block colours for a fresh clean look.

Sleeps Tips for New Parents

It’s no secret that the first year of motherhood can leave us feeling exhausted, fortunately it doesn’t last forever. Here are a few tips to make those first few months a little less exhausting and a little more restful.

New Baby Hampers and Gift Set Ideas

Welcome a new arrival with one of our new baby hampers and gift sets.

How To Survive The Summer

When did parenting become such an extreme sport to the point that even the summer holidays has become an act of survival, where only the strongest, richest, most tolerant, organised parent seems to make it through unscathed?

Mike Phillips joins ALL by MAMA as Non-Executive Director

We are delighted to welcome Mike Phillips to the ALL by MAMA board. Mike brings over 30 years of financial and business experience, advising both large and small businesses across a huge variety of sectors.

Sun Protection Tips for Parents by Snooze Shade

We take safety very seriously here at SnoozeShadeHQ and that’s why all of our shades are subjected to rigorous testing that goes above and beyond the nursery industry standards. We’re proud to assure our customers that all of our products are 100% safe to use, and genuinely useful to parents too.

The Only Way To Survive The Summer Holidays: The Jigsaw Technique

The Only Way To Survive The Summer holidays: The Jigsaw Technique By working mum Tracey Blake   Staring down the barrel of six weeks of school holidays and starting to panic?

How To Keep Your Little Ones Cool This Summer

Keeping Your Little Ones Cool The Summer The heatwave is upon us and while we are all enjoying the sun, it might be a struggle for our little ones.

How To Win At Being A World Cup Football Widow?

How To Win at being a World Cup Football Widow?

The ALL by MAMA Father's Day Gift Guide

The ALL by MAMA Father's Day Card & Gift Guide Introducing the ALL by MAMA Father's Day card and gift guide.

What Dads Really Want This Fathers Day

Do you struggle with Fathers Day Gifts?

NICK PEKSA JOINS ALL BY MAMA AS NON-EXECUTIVE DIRECTOR

NICK PEKSA JOINS ALL BY MAMA AS NON-EXECUTIVE DIRECTOR   John Gray book “Men are from Mars and Women are from Venus” highlights perfectly how males and females think and communicate differently.

5 Tips to Create Good Work-Home Boundaries When You Work for Yourself

5 Tips to Create Good Work - Home Boundaries When You Work for Yourself   One of the biggest challenges I find with working for myself is switching off.

The making of a handmade lampshade, by Dawn, Girl Friday Embroidery

Bespoke commissions are something I really enjoy.

A word about Black Friday

We won't be running a discount on Black Friday this year.

#ALLbyMAMAMeets Mummy Mack in conversation with Kysam

Bridget is an American mother-of-three who lives in Harrogate.

#ALLbyMAMAMeets The Mini Post in conversation with Girl Friday

Founder of TMPOrganic Apparel, brand design consultant and mother, Orlagh O’Reilly is based in Dublin with her husband and two children.

Five top tips to move your business forward

Guest post: Rosie Morley, Virtual Assistant My clients often come to me once they’ve reached maximum output, are desperate to move the business forward but are stuck sorting out the seemingly endless amounts of paperwork and admin.

The Bijou Bride’s Top 5 Wedding Picks from All By Mama

Alexandra Merri, is a leading UK wedding planner and stylist who shares only the most bijou - 'desirable, stylish, chic, sought-after, to die for' - big day inspiration on her blog The Bijou Bride.

Theatre for Pre-Schoolers, GUEST POST by Bubele App

Theatre for Pre-Schoolers The theatre can be a magical place for children.

5 Most Unusual Activities Your Kids Should Try, from Bubele

We've partnered with Bubele to bring you great ideas of things to do with your kids.

Family Gift List Ideas by Rebecca, Doctor and Daughter

As part of our series of Christmas gift lists, designed to help save you time when it comes to choosing gifts, we asked the lovely Rebecca of Doctors and Daughters to select her top picks, and her is what she chose:   A treat for me!

Top 5 Christmas Gifts for pregnant mummies

As picked by Lizzie and Rebecca from Maternity Leave Life We know from current experience that being pregnant for the second-time around isn’t quite the same as your first-time prenatal journey.

Christmas Gifts for Friends, by Supercharged Club

Our next gift list features the beautiful Supercharged Club ladies and their top gift ideas for friends.

Christmas Gift Guide, Amy @Surviving Motherhood

Our next gift guide is from the amazing and very funny Amy at Surviving Motherhood.

The Story of our Growth

Two years ago, after the birth of my first son Leonardo, I launched the All By Mama marketplace with the vision of bringing together parent run businesses from around the world.

Christmas Gift Guide, Vicki @Honest Mum

We've loved Vicki's blog since the day we launched, she is such a lovely, supportive person and a real talent.

Christmas Gift List by Sarah @arthurwears

With Christmas upon us I have been on the hunt for some lovely Christmas products and decorations for our home this year.

6 things to consider when picking the perfect name for your business, Guest Post

Choosing the right name for your company is a BIG deal.

Do you wish you could find time to fit in fitness? GUEST POST: Vicky Warr

Do you wish you could find time to fit in fitness?

GUEST POST: How to keep your home address private when starting up a company

Thanks to Mathew Aitken at Company Formation MadeSimple for this guest post: The limited company is one of the most popular business structures that we have here in the UK, thanks in part to two things.

GUEST POST: My life as a stay at home Dad, Andy at Dad & Co

To celebrate Father's Day we asked the lovely Andy at Dad & Co to tell us about his life as a stay a home Dad.

Make a Father's Day Medal, The Creative Pair Guest Post

Thanks to Tracey and Chloe of The Creative Pair for this lovely Father's Day make.

How to make an Easter treat bag, by The Creative Pair

Hello! We are a mum and young daughter crafty duo blogging at The Creative Pair and we are very happy to working with All by Mama again to offer you a fun and easy Easter craft to make with the kids.

Tips for Twin Mums, from Kerikit Founder Keri Jamieson

First of all, congratulations – you’re having twins!

Top 5 Places to Visit with Kids in London

By Rebecca Evans, co-founder of Maternity Leave Life – offering inspiration for places to go and things to do in London for children, parents and mums-to-be.

Bee Good's Top Tips for Tired Mums

Whether you’re a new Mum; running around after active toddlers; or in the midst of multi-tasking, ferrying your brood between rugby practise, dance class, and after school activities... one thing’s for sure - you're going to exhausted!

How to maximise last minute Christmas sales

Thanks to Paula at Marketing Vision for joining us last night for a live chat in our exclusive All By Mama Network Facebook group.

5 simple ways to build brand awareness on a budget

Paula Hutchings of Marketing Vision has kindly put together her tips for building brand awareness on a budget.

Meet Origami Artist, Caroline Preston

  As we set up for The Handmade Fair we have an interview with one of our Mamas, Caroline Preston, who will be holding a workshop and building origami on our stand.

8 top tips for anyone new to blogging, by Emma at It's Mostly Ok

We asked Emma of It's Mostly Ok to put together her top tip for anyone just starting out with a blog.

Meet Mama Jennnifer, Apricot Jewellery

Mama Jennifer started silversmithing in 2009 as a hobby, having made jewellery for many years.

GUEST POST: Style Tips for Mums on the Run, by Claire Lopez

Hi everyone, my name is Claire and I am a Stylist and Personal Shopper.

Father's Day Gift Ideas

Take a look through our Top 5 Father's Day Gift Ideas and let us know your favourites.

Pitch to Rich - yes please!

We've done a mad thing and entered Pitch to Rich - for our chance to pitch to Richard Branson.

The first 10 steps to owning your own business

Hannah Martin, Co-Founder of Talented Ladies Club, kindly shares her tips on starting a business.

Fingerprint Daffodil Easter Card, by Mama Laura

Looking for an Easter craft activity to do with the kids?

How to take the perfect product photography

Guest Post from Mama Denise, One Happy Day.

Our Top 10 Easter Picks

Easter. It's coming soon and it's not all about chocolate.

Meet a Mama: Mama Victoria

Every two weeks we feature the an interview from one of our inspirational Mamas.

Five Top Tips to Help You Get Stuff Done if You Have Limited Time to Work

In advance of Mother's Day this Sunday we have the first in a series of fantastic Guest Posts.

Spoil yourself Mamas!

Enter our Mother's Day competition at www.allbymama.com for your chance to win a year's worth of beautiful, handmade surprises!

Guest Post, Mama Caroline

Tell us a little bit about you and your family I am a busy mama to my family of two children & a shift-working husband.

Journey Home - a poem about Motherhood

Rain and sleet falling on me.

From one blog to another

We are excited to have featured on Brit Mums today!

GUEST POST: Mama Caroline

Tell us a little bit about your favourite products.

GUEST POST: Mama Adie

This week we are featuring the very talented Mama Adie.

Sharing is caring

We love this Mama Tip from Tracey at Sew Kidding.

#WOW

All By Mama won a Jacqueline Gold #WOW award last week.

Feeling proud

I am feeling so proud of All By Mama today and what we have achieved so far.

Mummy Stares

Pippin had a HUGE tantrum in the shops at the weekend.

GUEST FEATURE: Mama Helen, La Petite Maison Blanc

Helen is a Mama of four children (14, 10, 6 and 5) and two mad dogs!

From idea to reality

Well, week one almost done!

My Family of Mr Men

So we were lucky enough to go to the Beefeater in Guildford yesterday for the launch of the Mr Men kids menu. It was a well earned and much need four hour break for me!

Happy Halloween

I did a little Halloween craft party for Pippin today.

A little bit of Mumpreneur networking

I've been busy networking for All By Mama recently.

The story about the boy that dropped his nap

So rather helpfully Pippin has decided now, one week before All By Mama's launch, that he will drop his lunchtime nap.

The power of the pen

After many months of experimenting with ways of trying to work around Pippin without feeling like a bad mum I think I may have a (temporary) solution.

Bye security, hello risk!

So I've had my last day at work just in time for All By Mama's launch on 3rd November.

How to survive Peppa Pig World!

Last week it was Pippin's 2nd birthday.

Trying to work with a toddler at home!

How to keep Pippin entertained whilst I try and get 15 minutes of work done?

School of business by Dr Seuss

As we get closer and closer towards the launch of All By Mama I have what I think many people starting a business feel at some point...

The excitement of the weekly shop

The supermarket shop.

Every child is an artist...

I have lots of work that I should be getting on with but have instead spent the morning putting the finishing touches on a little display of L's artwork!

Choosing the colour pink

After much debate we decided on a vintage pink as our brand colour.

Making progress

So, the idea of me keeping this blog was a way for me to write about my journey in trying to start-up my own business and then finally once launched continue and watch it (hopefully) grow.

The beautiful mamma cloud

At home today and working through how to get my business idea off the ground, doing lots of research online and stumble across these little beauties...

How to be Super Mum

Does anyone else feel a constant battle to try and be Super Mum?

small steps...

So, here it is.

Ever imagined running your own online shop?
We’re here to help.

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